Role of Digital Marketing in Business Growth
By: Abu Adal, Digital Marketing Expert
Digital Marketing is generally a wide term which consists of Internet Marketing(IM), Social Media Marketing (SMM), Search Engine Marketing (SEM) and Search Engine Optimization (SEO). People are becoming highly social and also the use of Internet, Social Media Applications (Apps) is increasing and becoming a necessary part of our daily life. In the corporate world, it’s the most widely used marketing aid that tends to leave the traditional modes of marketing.
Role of Digital Marketing helps a marketer to reach their products for customers via various channels like E-Mail Marketing, Social Media, Websites, E-Commerce, etc. Traditional marketing allow us to reach a limited audience whereas Digital Marketing enables you reach worldwide. In this world people don’t have modern facilities available, but still they manage to own smartphones. A marketer, before launching any products or services, can conduct a survey online and take responses from potential customers, so that a marketer can launch a product according to the needs of customers, after analyzing the responses given by them.
Digital Marketing is the most powerful way to increase the traffic approach to your business around the globe. With the aid of digital marketing a buyer can also compare a product with another product and it also allows 24 hours of services to purchase, even it allows customers to return a delivered product if they are not satisfied with it. Digital Marketing has became a part of the definition what a business is to its customers. Now its not sufficient just to have a dead website with some unfocused keywords campaign. In last few years social media has emerged as the preferred mean of customer relationship. In last 3 years internet users has almost 7 social media accounts.
22% of the the whole world population uses Facebook. 62% of these users use Facebook on daily basis. Similarly 51% of Instagram users use Instagram on daily basis. What they do on social media ?
Sources show that the top 10 reasons people are on the social media is to buy products which are advertised on social media. They spend 40% of their time engaging with and interacting different brands. They make purchases through the direct ads on Facebook.
But only 45% of marketers think their social media efforts are paying off. There are definitely some winners and losers on social media. Just having a profile and sharing some content once in a while isn’t enough. You need a social media marketing strategy.
When you understand how to maximize your ROI in social media advertising, you win big.
So do you want to grow your business using the latest future technologies..? Are you digitally present..?
“If your business is not on the internet, then your business will be out of business.” Bill Gates
We encourage you to get our professional services for excellent digital marketing. To know more and get consultancy about Digital Marketing in Pakistan, call us on 051-2229005 and 03215043262. You can also set an appointment to visit us. Contact us Now